Reality Check
From Chimes, September 29, 2000
One of the lessons
America’s summer fling with “Survivor” taught us is that imitation TV is
getting old. Networks are notorious for filling their nightly lineups with
formulated, assembly-line programs with all the same clean-looking actors
and been-there-done-that script writing. Commercial television may as well
come from McDonald’s for all the thought, care, and originality that goes
into it.
So “Survivor” -- an ad-libbed, rat-infested,
non-predetermined island shoot --
understandably struck a chord with
a format-weary audience. “Survivor” seemed new, raw, and fresh, partly
because it wasn’t under the complete control of narrow-minded network suits,
and didn’t feature the same familiar rotation of celebrities. These were
real people doing real things.
The island element was important, too.
The escapism, the adventure, the action. As “Big Brother” proved by its
flop, it’s not enough to have unscripted TV if the result is just some
whiny Gen-Xers lounging around complaining about their rocky relationships.
It needs a little zest.
All of which would seem to describe
a blueprint for the ideal television product – sports. It’s not scripted,
it’s not predictable, it’s not celebrity-dependent. There’s plenty of action,
and no one knows how it ends.
The funny thing is how the trend in
broadcasting sports on television is going just the opposite way – the
more script, the more celebrity, the better.
The sitting duck here is, of course,
NBC’s Olympic coverage. The past two weeks, the network taped action as
it happened in non-prime time hours across the world in Sydney so that
it could roll it up to a day later in prime time. Before much of the good
stuff had aired, millions of Web surfers and radio listeners had learned
the big story of the day, ensuring that all that was left for NBC to do
was present the action as a mini-play. Even NBC had little qualms about
taking this route – it reported results on NBC News as a promotion to watch
later that night. The prime time broadcast was thus structured for storytelling,
not sports action - with maximum background music, narration, and profile
pieces.
Mercifully, come Sunday, we’re rid
of NBC for another couple years until the Salt Lake City winter games.
But the sad truth is that plenty of live televised coverage of sports is
also in flight away from reality TV. Promotion of sports telecasts center
primarily around controlled factors - celebrity and moral drama – not spontaneity
of action. We’re not urged to watch sports to see what will happen, but
to see what the networks think will happen – a big performance by the big
star, sage leadership by a veteran coach, revenge by a former teammate.
Meanwhile, the foundations of televised sport – that anything can happen,
a split second could decide it – are downplayed. It’s all about storyline.
Take a close look at the promos trying
to get us to watch sports. We’re never told just which two teams are playing,
but always a star as well (“Bret Favre and the Packers take on Warren Sapp
and the Buccaneers”). When the Patriots played the Jets on Monday Night
Football earlier this month, ABC spent so much time pumping the game as
a grudge match between various ex-Patriot and ex-Jet players and coaches
who had switched sides, I don’t remember if they ever got around to the
word “football.”
Never mind that the unknown special
teams second-stringer may end up making the decisive play in the game,
the refs may blow a huge call, or the game may go into sudden-death overtime.
One of the most memorable plays in sports history, Franco Harris’ “immaculate
reception,” was a deflected pass that landed in the hands of a player running
the wrong route.
The future of sports television, meanwhile,
is clearly pro wrestling, as this spring’s debut of the WWF football league
illustrates. Pro wrestling is pure soap opera, pure prompted performance,
pure manufactured grudge match. Sports television seems to want to be more
like it all the time.
So we sports TV viewers have to watch
out for traces of anti-reality – the celebrity, the pseudo-drama, the over-packaging
-- seeping into coverage of what should be all-natural sporting events.
There is some hope: The networks noticed how many people liked “Survivor”’s
style. If enough people tell them to put a little more “Survivor” into
the game of the week and a little less “Touched By an Angel,” we’d all
be a lot better off.
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